Do you remember in 2011 when Chrysler captivated millions of views during a Big Game commercial break featuring Eminem and the Chrysler 200? The impact was huge, and the "Imported from Detroit" branding caught fire.
At the American Music Awards, FIAT Chrysler Automobiles brought back the beat with Eminem to pair alongside the potent 707-horsepower 2015 Dodge Charger SRT Hellcat for "Guts Over Fear." But that wasn't enough; FIAT Chrysler Automobiles brought more high-profile artists to the automotive scene.
Additionally, the company highlighted Fergie's "L.A. Love (la la)," which featured the all-new, stunning 2015 Chrysler 200--a perfect pair to emit a bold, new style.
On the RAM Truck side of things, Phillip Phillip's "Unpack Your Heart" highlights the lauded RAM 1500 EcoDiesel. For the Jeep brand, Imagine Dragons takes the reigns in their "I Bet My Life" to showcase the Jeep Wrangler Rubicon.
"It's incredibly rare and special to find a unique partnership where some of the world's biggest artists and brands align so perfectly, allowing both the opportunity to deliver entertaining and meaningful content and their audiences," explains Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.1
Without further ado, we bring you one of the few aforementioned videos. This is "Guts Over Fear."
See why America's Import is the talk of Concord, NC, and make your way over to our Hendrick Chrysler Dodge Jeep Ram of Concord dealership at your convenience.
Source:1http://media.chrysler.com/newsrelease.do?id=16236&mid=1
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